Getting started I had a goal of making $20,000 a month. That’s all I focused on: How could I make $20,000 a month? I listened to all the courses and read all of the books talking about the mythical $20,000 months in real estate and yet it wasn’t happening for me. In fact, what was happening was month after month of a big fat zero, nothing, nada. So of course I became cynical. This isn’t for real. You can’t really make $20,000 a month in real estate. Plus, even if I do it once, is it going to take forever to do it again? Arrrgggh! I can’t handle that.
Then I discovered the real secret and with it came not just $20,000 months, but $30,000; $50,000; $80,000; even $100,000 months in REAL ESTATE! Month after month. What do you know it was true after all. It wasn’t just a pack of lies that a bunch of conspirators had formulated just to frustrate me.
Now I’m on the other side and I watch so many others going to what seems much be some kind of rite of initiation of something, They have the same dreams and aspirations as I did. They face the same frustration. And they are becoming just as cynical. Is that you?
Let me help you out and reveal the secret that I took so long to discover. Unfortunately you’re going to be as disappointed as Dorothy when the true “wizard” of Oz was revealed behind the curtain.
OK, here’s the big secret. Are you ready? Here you go…
Don’t focus on the dollars.
That’s right. That’s it. That’s the big secret that will change your financial future if you follow the advice.
Well, maybe I should clarify a little bit so it has a deeper meaning and you’ll start to see me as the wise sage…or should I say “wizard”?
You see, when you focus on the dollars…like $20,000 a month…you have no way to make it happen. Frustrating right. It’s too big.
I learned that you eat an elephant one bite at a time. So let’s approach this the same way. Let’s break it down. If you want to make $20,000 a month, how many deals per month do you need to do? Well, you should be able to make $10,000 a deal, so that means you need two deals. OK, that already sounds a lot better than $20,000, but how do we get 2 deals?
Well. it takes about 20 leads for every 1 deal. So to do 2 deals you need 40 leads a month. If we break that down further, that’s 1.3 leads per day. Now there’s your focus. Focus on driving in 1.3 leads each and every day. The rest will happen on its own. If you’re not averaging 1.3 leads per day, ask yourself what else do I need to do to get more leads. And let’s define a lead: it is a prospect who is responding to your marketing.
To get your business to take off and soar and make you as much money as you want focus only on lead generation. Never be satisfied with the number of leads you’re getting. Always ask “How can I drive in more leads?” If you focus on leads, $20,000 months will seem like child’s play and you’ll call me the Wizard.
Expect abundance!
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